Local Chipotle Celebrates
Its Best Week Ever
by Daniel Randolph
Post Cleveland Reporter
December 17, 2006A local Chipotle Mexican Grille, located in the Greenyards Plaza on Mayfield Road, has reported a sales boost of at least 1000%.
“It’s crazy,” said Roger Orton, general manager, “I’ve had to schedule every worker I have, and even hire a few new ones.”
The Mayfield Chipotle sits neatly wedged between Taco Bell and Jack in the Box.
“It’s like we’re the only one making any money out here,” Orton said.
The national chain of Mexican fast-food restaurants, owned by McDonald’s, has reported an overall increase of 300% in sales this week.
“Some people have asked if we have E. coli,” said Chipotle worker Sheila Simpson, 18, “and I just say, ‘no, but we do have barbacoa and carnitas.’”
Orton attributes the boost in sales to the people finally appreciating his superior service.
"I make a point to yell 'hi' and 'bye' to every customer who walks in and out of our doors," Orton said. "I figure if Cici's Pizza can do it, so can we."
Simpson said she hadn't noticed that Taco Bell had shut its doors all week.
"No, I usually just make a burrito here when no one's looking," Simpson said. "Crap- don't write that."
Simpson says she has noticed customers making different requests.
“Everyone keeps saying ‘no green onions,' but we don’t even have green onions,” said Simpson.
