I almost don’t know where to begin.
Well, we must have done a great job, then.
You claim this was done to promote “RoboNinja,”
a film coming out next year. I guess my first question is, why advertise
17 months before the release when the movie’s still in pre-production?
Uh, uh- we don’t advertise here. We were creating a public awareness
campaign. You know, establishing a relationship with potential viewers-
creating a “buzz.”
(he actually made the quotation
marks with his fingers)
We start this early because we can. This is going to be a HUGE film
and we want people to know. Also, most of these epic adventure films
are based on some previous medium, like a novel, or comic book or TV
series. This gives us time to create all of those a year before the
release. I already have a graphic novel deal and a late-night cartoon
on Velocity TV, and the best part is RoboNinja will already look like
Cruise. So will the action figures.
Anyway, all of these things make money on their own. Only MP’s
fees come out of the film’s $300 million budget.
What about the $84 million settlement Jones Media Group is having
to pay out internationally for fines, emergency service fees and punitive
damages to Paris, Tokyo and thirty other cities?
Oh, that’s a write-off. Besides, this has given us more publicity
than we could have ever hoped.
No such thing.